Alana Hale

  • Designer
  • Los Angeles, CA

A detailed-driven, forward thinking, fashion designer specializing in contemporary fashion. Designing pretty things for the cool girl.

Fresh out of design school in 2008, Alana launched a couture inspired concept line creating one of-a-kind pieces for celebrity stylists, music videos and fashion editorials. Her runway collections have graced the catwalks of Los Angeles and London Fashion Weeks and garnered the attention of Women’s Wear Daily, Apparel News, and British Vogue. Craving a more personal avenue, Alana sought to bridge the gap between her avant-garde design roots and laid-back LA lifestyle. Ushering in a new era of effortless luxe, Nines was born.

"Nines is a collection of boundary pushing style with a focus on innovative fabrics and directional detailing, making each piece the perfect balance of covetable and accessible. My style is sleek and luxe, with a laid-back ease. I make pretty things for the cool girl, equal parts city chic and wandering free spirit."

• 7 years experience in creative and technical design and development
• Knowledgeable in fittings and collaborating with pattern makers to make proper adjustments throughout the development process
• Experienced in Dresses, Rompers, Bodysuits, Tops, Skirts, Shorts, Knits, Wovens, Leather, Faux Fur, Garment and Piece Dye
• Acute eye for detail taking special interest in fabrications, weave, and trim components
• Strong understanding in garment construction within the women’s contemporary market
• Extremely organized with energetic positivity
• Computer proficient in Adobe Illustrator creating fast and detailed flat sketch designs and Excel, specifically in cost sheet and tech pack creation

Clients

Shopbop, Singer 22, Big Drop NYC, Kate Moss, Rosie Huntington Whiteley, Jennifer Lopez, Louise Roe, Kaitlynn Carter, Sincerely Jules, Natalie Off Duty, Walk in Wonderland

Skills

Microsoft Office SuiteAdobe Creative SuiteIllustratorPhotoshopSocial MediaFashion Design and DevelopmentTechnical Flat SketchingHand SketchingTech Pack CreationSourcingProduction PlanningCostingStylingArt DirectionWeb and E-Commerce MaintenancePhotoshoot Production and PlanningFashion Show ProductionEvent PlanningFashion PRFit and Garment Construction

Exhibitions

LA Fashion Week, Concept LA Fashion Show

Ace Gallery Los Angeles, CA

Phoenix Fashion Week Fashion Show, Headliner

Talking Stick Resort Phoenix, AZ

Effen Vodka Art of Design Art Exhibition

Marvimon Los Angeles, CA

London Fashion Week, Los Angeles Fashion Council presentation Fashion Presentation

Truman Brewery Gallery London, UK

LA Fashion Week, Untapped Fashion + Music Fashion Presentation

Sur Lounge West Hollywood, CA

Grammy Style Studio Fashion Presentation

The Recording Academy Studio Los Angeles, CA

London Fashion Week, A La Mode Show Fashion Show

Chairing Cross Hotel London, UK

Experience

Owner/Designer at Nines

08/2012 – Present Los Angeles, CA

• Design, develop and merchandise new product for Nines based on brand identity, positioning and identified fit, fabric, and color trends among our top-selling styles.
• Create detailed tech packs, flat sketches, cost sheets and production POs for each style, averaging about 30 pieces per season
• Source fabric, trim components from development through production from domestic and international vendors
• Source custom prints and develop layouts with the printer in all-over and engineered patterns
• Collaborate with patternmakers to ensure fit, construction and costing were in sync; and identifying and executing changes when needed
• Coordinate with vendors, manufacturers, PR and e-commerce teams to maintain a proper work flow and ensure calendar goals are met.
• Conceptualize art direction for sales and marketing, presenting PR and e-commerce teams with direction and tools to reflect the story of each collection and highlight key pieces.

Designer at Alana Hale

03/2009 – 07/2012 Los Angeles, CA

• Designed and produced 6 runway focused collections of women’s ready-to-wear
• Created one-of-a-kind couture pieces for editorial pulls, costume designers, music videos, and celebrity clientele
• Showed collections at London Fashion Week, LA Fashion Week, and headlined Phoenix Fashion Week to integrate the collection in our local and international fashion communities
• Organized Grammy Style Studio Gifting Suite and exceeded goals for celebrity outreach
• Featured in British Vogue, Women’s Wear Daily, and Apparel News
• Served as founding member of the Los Angeles Fashion Council
• Effen Vodka Art of Design Fashion Designer of Los Angeles, 2012
• YRB Magazine East to West Issue, West Coast Designer of 2012

Assistant Designer at Sanctuary Clothing

02/2008 – 02/2009 North Hollywood, CA

• Assisted Design Director in developing creative theory and aesthetic direction of each season
• Supervised domestic sampling, fabric sourcing and calculated costing each season
• Developed system for fabric sourcing and inventory control boosting efficiency in the sample department
• Created and updated line sheets and cost sheets using Illustrator and Excel
• Ordered all sample fabric and assisted in sourcing fabric and trim each season
• Assisted in planning and execution of look book photo shoots including call sheets, sample prep, styling, and photo selection

Sales Associate, Women’s Rep at Active Ride Shop

11/2006 – 02/2008 Valencia, CA

• Achieved all set sales goals while providing outstanding, personable customer service
• Represented Valencia location at monthly corporate meetings for Active Women’s Division to review current sales and strategize new ideas to grow our department in the predominately male retail chain
• Implement seasonal “Girls Night Out” shopping events, boosting sales and growing female clientele

Design Intern at Mechanix Wear

03/2005 – 05/2006 Valencia, CA

• Learned basic knowledge of Adobe Creative Suite: Illustrator and Photoshop
• Assisted in developing color, concept, and fashion direction for new product category
• Observed designers and assisted in facilitating sampling process
• Traveled to Vietnamese and Korean factories to experience production process

Education

Associate of Arts Degree in Apparel Manufacturing at Fashion Institute of Design and Merchandising

2006 – 2008 Los Angeles, CA

Summer Abroad Study Tour, Paris, France 2007