The Muse

Nines Holiday 2014 Collection

Under the Malibu haze shadowed with winter blues, this collection stars a model with doll perfection layered in texture of romantic fringe and sheer veils, only to be offset by laser-cut leather and sharp, modern architecture.

Create tech packs, flat sketches, cost sheets and production POs for each style

Coordinated with PR to develop a marketing strategy through blogger partnerships, celebrity outreach, and editorial placement

Conceptualize art direction for sales and marketing, presenting PR and e-commerce teams with direction and tools to reflect the story of each collection and highlight key pieces.

Development of fabric and color story using illustrator.

Coordinated all photo shoot production including conceptualized art direction, hair and makeup, sample inventory, photo selection, minimal photo editing, and film direction