Create tech packs, flat sketches, cost sheets and production POs for each style
Coordinated with PR to develop a marketing strategy through blogger partnerships, celebrity outreach, and editorial placement
Conceptualize art direction for sales and marketing, presenting PR and e-commerce teams with direction and tools to reflect the story of each collection and highlight key pieces.
Development of fabric and color story using illustrator.
Coordinated all photo shoot production including conceptualized art direction, hair and makeup, sample inventory, photo selection, minimal photo editing, and film direction